So, here are a few ways to leverage the above information to directly improve your marketing efforts: 1. Email remains an effective way to engage with Gen Z, and the number of email users will continue to increase as they get older and enter the workforce.Īll this information is great, but it won’t improve your KPIs unless you know what to do with it. In fact, the majority of our respondents choose to use email of their own accord and for their own personal use. Our results prove Gen Z isn’t killing email. While many use email for official communications, clearly a majority of Gen Zers prefer to use email even when they have other available channels. Furthermore, 19% say they prefer once a week and 18.4% say once a month.Ī whopping 64.9% of respondents say they use email for their personal communication, while only 14.4% use email for work and 19.3% use email for school. The next largest group-27.5%-says they want to hear from brands once a day. When asked specifically how often Gen Zers like to receive emails from brands, the largest group-31.8%-says they like to hear from brands a couple times a week. Since the majority of Gen Zers, 66.9%, receive 20 emails or less a day, marketers have less competition for their messages to get through than they might on other digital platforms. Clearly, Gen Z continues to value email as a valid and important method of communication. And finally, 0.98% of our respondents say they never check their email.Īs you can see, a majority of our respondents check email regularly, with 81% saying they check their email at least once a day. Furthermore, 23% say they check their email at least once a day, 12.1% report checking their email a couple times a week, and 5.2% check their email only once a week. The breakdown of Gen Z email use How often do they check their email?Īccording to our results, 58% of Gen Z respondents check their email multiple times a day. Gen Z is spending more time online than ever before- 45% of teens say they’re online “almost constantly” combined with the 44% that say they’re online multiple times a day-and while a large portion of this time is spent on social media, they still rely on email.Īll this time online provides digital marketers with an opportunity to connect with Gen Zers personally and, as we know, it’s important for brands to treat these consumers as individuals and not as one homogenous group. While most marketers think Gen Z only cares about social media and thus focus their marketing efforts there, our study shows that Gen Zers remain active email users. If you’re one of the 65% of marketers who intend to increase their spending on marketing to Gen Z, you’ll want to know which channels deserve the majority of your marketing dollars. Here’s everything you need to know about marketing to Gen Z. Their buying power is $44 billion and expands to $600 billion when considering the influence they have on their parents’ spending.” Even more astounding, one expert says “Generation Z is one of the most powerful consumer forces in the market today. Why Gen Z matters for your businessīy 2020, Gen Z is expected to account for 40% of all customers. And to help quell the panic, we did our own research to demystify marketing to a new group of consumers. Gen Z-just like millennials, Gen X, and even the baby boomers before them-will be no different than any other generation. So next time someone tells you Gen Z will kill your marketing strategy, have no fear. is worth their time-but if you do, they can focus (the word “binge” comes to mind) long enough to complete in-depth research on any topic. You’ll only have a few seconds to convince Gen Z consumers that your ad, blog post, etc.
Evolving is as much a part of the industry as any key performance indicators or data.įor instance, you’ve probably heard that Gen Z has the attention span of about 8 seconds-compared to the millennials’ 12-when, in reality, they actually possess a sophisticated filter that comes from growing up surrounded by a deluge of information. Every generation introduces challenges, but marketers adapt well. In marketing, someone’s always waiting to proclaim “the end is nigh” with every new technology or culture shift, but don’t worry. Maybe you’re even feeling pressure-from your own metrics or from your C-suite-to start reaching out to Instagram influencers or explore ways to start marketing on Snapchat in order to engage these new customers.
As a digital marketer, you’re probably familiar with the doomsday warnings about marketing to the upcoming generation, Generation Z, which includes anyone born after 1995: They don’t check their email, they have the attention span of a gnat, and they’re killing any business that isn’t online.
0 kommentar(er)
